From ChurchMag:
Yes. And here’s why:
Latest statistics show people spend at least 20 minutes a day on Facebook, 12 minutes a day on Twitter, and visits these sites on average 3-4 times a week. Frankly, people spend more time on social networks than they doing going to church. If the Church wants to get their message outside the four walls and continue the conversation beyond Sunday, they ought to look to social networks to engage those visitors and foster dialogue.
So, should you sports ministry use social media? Yes. See above.