Just came across the below data. It’s interesting to see how people choose a church.
Top 13 Reasons that Unchurched People Choose a Church
(research conducted by Ranier)
- 90% – Pastor/Preaching
- 88% – Doctrines
- 49% – Friendliness of Members
- 42% – Other Issues
- 41% – Someone Church Witnessed to Me
- 38% – Family Member
- 37% – Sensed God’s Presence/Atmosphere of Church
- 25% – Relationship Other than Family Member
- 25% – Sunday School Class
- 25% – Children’s/Youth Ministry
- 12% – Other Groups/Ministries
- 11% – Worship Style/Music
- 7% – Location
Top 9 Reasons that Church-Attenders Choose a Church
(research conducted by the Barna Group in 1999)
- 58% – Doctrine/Theology
- 53% – People Caring for Each Other
- 52% – Preaching
- 45% – Friendliness
- 45% – Children’s Programs
- 43% – Helping the Poor
- 36% – Denomination
- 35% – Like the Pastor
- 26% – Sunday School
Top 6 Things that Keep the Formerly Unchurched Active in the Church
(research conducted by Ranier)
- 62% – Ministry Involvement
- 55% – Sunday School
- 54% – Obedience to God
- 49% – Fellowship of Members
- 38% – Pastor/Preaching
- 14% – Worship Services
