Excellent, excellent article from Logan Gentry at Project TGM. You must go read it. Now! Below is an excerpt to wet your appetite:
The first thing we must deal with is asking whether we truly believe that the gospel is good news in our lives, and if it is the prevailing narrative we live for. If it’s not a better story, bringing greater peace, joy, and hope in the midst of whatever circumstances come, then how can we invite people to believe it as better for them?
When we follow Jesus and the life he offers, evangelism flows from a natural expression of the change we are continually experiencing.