Using social media well will help you to communicate what your ministry does. It will also help you connect with new people. It’s worth the investment. I would highly encourage you to check out this article from SocialMedia Examiner as it is very in-depth. Below are some excerpts:
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.
3 Steps to Developing a Strategy:
Step #1: Assessment
Step #2: Implementation
Step #3: Monitor, Measure, & Get Momentum