If you’re one of those people who are fighting social media–you should read this article. Social media is like the telephone or the TV was–you’re only going to be able to fight it for so long before it becomes a cultural phenomenon. Here are some excerpts: 
Trevin Wax: Justin, what do you think is the next big shift coming in how social media is used by participants?
Justin Wise: I believe that social media will continue to integrate more deeply into the minutiae of everyday life. Social will find its way into what we eat, what we wear, where we are (and where we’re going to be), what we’re listening to. Social is and will continue to be everywhere.
When I say “social,” I really mean two things:
- The ability to share
- The ability to interact
…
Trevin Wax: How do you see businesses, ministries, and blogs using social media as part of their strategy?
Justin Wise: If you asked 100 different people this question, you’d get 100 different responses. In the same way that organizations adopted the telephone, they will have to adopt social. Simply put, social will continue to develop and prove itself as a viable, must-have strategy building block.
…
Trevin Wax: What role will content creation and content curation play in the next phase of social media development?
Justin Wise: I think you’ll see a further bifurcation between content creators and content curators. People will drift into one camp or the other.
